Imagine Fashion: Part 2

I was there

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Model wears fashion (inspired by the HUMMER HX Concept) designed by International Academy of Design & Technology student Nora del Busto at the Imagine 2008 fashion show


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Model wears Robin Clayborne's designed fashion inspired by the Saturn Astra at the Imagine 2008 fashion show

The designers are halfway through, and things are getting intense! Less than one week from their first model fittings, our five students race to make alterations. From sleepy roommates to pants that resemble the grill of a HUMMER, this video has it all.

Fashion Design Winners of the 2008 GM Student Design Competition:

Nora del Busto - HUMMER HX Concept
Robin Clayborne - Saturn Astra 3-Door
Tiffany Schneider - Saab Turbo X
Koree Gilbert - Pontiac G8 GT
Renee Patton - Chevrolet Malibu LTZ

GMWiki Player

Video Courtesy of General Motors Corporation


Sponsored by GM for the sixth consecutive year, Imagine 2008 celebrates the creativity of the International Academy of Design & Technology’s (IADT) talented fashion and design students, including five winners of the 2008 GM Student Design Competition who designed a unique collection of garments inspired by GM’s hottest new products.

Five students from the International Academy of Design & Technology (IADT)] in Chicago will unveil clothing they designed based on GM cars and trucks during the annual Imagine Fashion show in Chicago. Their designs are based on their impressions of five GM vehicles: the all-new, midsize sedan and 2008 North American Car of the Year, Chevrolet Malibu; the all-new European-style compact car, Saturn Astra; the all-new, rear-wheel-drive performance sedan, Pontiac G8; the special edition turbocharged, cross-wheel-drive performance car, Saab Turbo X; and the rugged, open-air, entry-level-size concept car debuted at the 2008 North American International Auto Show, HUMMER HX Concept.

Adding a new element to this year’s design competition, GM also provided each student winner with a video camera to document the progress of their garments – from initial concept through production.


Click here to follow Nora, Robin, Koree, Tiffany and Renee as they prepare for the Imagine 2008 Fashion Show and remind us of what inspiration really is.



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