GM Parade

Join host Emma Lo Bianco and Ed Welburn as the Cadillac CTS Coupé Concept prepares to join the parade of concept vehicles at the beautiful Italian Villa d'Este resort on the shores of Lake Como, the site of the annual Concorso d’Eleganza. Each year, this high-end fashion show for vintage and concept cars draws participants and viewers from across the globe.

Concorso d’Eleganza Villa d’Este 2008 in Italy
Video Courtesy of General Motors Corporation

When good looks and elegance are the most important criteria for judging a car, then there can hardly be a more prestigious and stylish event than the Concorso d’Eleganza on the grounds of the Villa d’Este on Lake Como, Italy. Since 1929, collectors from around the world present their exclusive cars here to a specialist jury and the public.

In 2002, the event returned to its roots. Since, the latest drivable concept cars are again participating alongside the classic vehicles – just as planned in the event’s original mandate. The 2008 Cadillac CTS Coupé Concept (presented by Ed Welburn, Vice President of GM Design) and the Saab 9-X BioHybrid Concept (driven by Mark Adams, Vice President GM Europe Design) participated in the 2008 Concept Cars & Prototypes portion of the event.

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