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Chevrolet's South London Fitting Room

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World's First Drive-In Fitting Room


Before buying clothes, you can try them on to see how they look on you. What about the bigger and more expensive things--like cars? Well, now you can try those on too. Check out the world's first ever vehicle fitting room. How do I look?

GMWiki Player

South London, England
Video Courtesy of General Motors Corporation, 2008


Chevrolet of UK did some research and found out that 72 percent of drivers use their cars as a status symbol, reflecting their personality and success. 95 percent admit they have no idea what they actually look like behind the wheel. To help push cars out of the showroom, Chevrolet of UK has created a bespoke drive-in fitting room that allows buyers to ‘try on’ the car they may be thinking of purchasing.

A remote-control handset allows the drivers to rotate themselves in a car 360 degrees as they get a view of what they look like in three giant mirrors.




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