Advertising & Marketing
GM wrote the book of automotive advertising and marketing, beginning with Alfred Sloan’s famous business strategy of "a car for every purse and purpose." Many early GM ads remain classics today, even as the company focuses more on new media to reach current and potential customers.
View all articles in Advertising & Marketing >
Tag Cloud
1897-1909 Creation 1910-1930 Acceleration 1931-1958 Emotion 1959-1981 Revolution 1982-1999 Globalization 2000-Future Transformation AC Spark Plug Advertising & Marketing Allison Engineering Company Alternative Fuels Alternative Materials Alternative Propulsion Anniversaries Autoshows Behind the Scenes Beyond North America Board of Directors Brands & Products Buick Cadillac Celebrities Chevrolet Color & Trim Competitions Concept Vehicles Corporate Responsibility DELCO DELCO Electronics Dealers & Distributors Design Design Centers Detroit Diesel Diversity Education Electromotive Electronics Emblems & Logos Employees Endurance Energy Conservation Engineering Enthusiasts Environment & Energy Eras Executives Finance Firsts Fisher Body Former Divisions Frigidaire GMAC GMC GMOO - GM Overseas Operations GM Daewoo HUMMER Headquarters Holden Hughes Electronics I was there... Innovation & Technology Innovators Joint Ventures LaSalle Labor Manufacturing Mergers & Acquisitions Methods & Techniques Motorama Oakland Oldsmobile OnStar Opel Operating Units Parade of Progress People Places Plants Pollution Control Pontiac Powertrain Proving Grounds Racing Rally Research Retirees Saab Safety Sales & Service Saturn Shows & Events Specific Races Sponsorships Studios Suppliers Technical Centers Ternstedt The Business Trends United Motors Vauxhall World's Fairs
 |
English |