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Richard Branson (left) and Larry Burns
March 3, 2008 in New York City

There's more than one way to power a car. Larry Burns, Vice President of Research & Development and Strategic Planning, explains why energy diversity is so important and talks about GM's fuel-cell partnership with Virgin Atlantic. Chevrolet’s hydrogen powered, zero emission Equinox fuel cell will be used at Virgin Atlantic Airways for complimentary ground transfer service for passengers. The partnership will occur in the middle of Project Driveway, Chevrolet’s 30-month initiative that involves placing more than 100 zero emission, hydrogen powered electric vehicles on the streets of key cities around the world to gather detailed feedback from users – the world’s largest fuel cell market test.

The Geneva Motor Show is the only European International Auto Show to be held annually. The 2008 show was the 78th occurrence (March 6-16) and it took place at the Palexpo Convention Center in Geneva, Switzerland.

Want to see other videos from the 2008 Geneva Motor Show? Select any of the following Generations of GM Wiki stories:

Geneva: Future of Saab
Geneva: Engine Rightsizing
Geneva: Saab 9-X BioHybrid Concept
Geneva: Two Minute Drill
Geneva: Opel Meriva Concept
Geneva: Geneva: Preparing for the Show

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