Wrap Stars Music
....a great way to demonstrate how to make the HHR Panel a perfect fit for its audience, whether it's a large company, small business, or an individual who just wants to be expressive. I think enthusiasts will be inspired by the student designs, and we'll see more customizing like this on the road.
-remarks by Chevrolet General Manager Ed Peper
A creative alliance between Chevrolet and Detroit's College for Creative Studies (CCS) gave CCS students real-life experience in the competitive world of design and consulting, and provided Chevrolet with a glimpse of what vehicles and brands stir young adults’ souls.
Seven CCS juniors researched target demographics and created exclusive designs and integrated marketing plans, aimed at 18-25 year-olds, for Chevy’s 2007 HHR Panel wagon. An executive team lead by GM Vice Chairman Bob Lutz chose the winning concept, Skull from Hell, developed by Jim McCammon of Livonia, which was brought to life on the HHR Panel, took top honors at the Chevy HHR Design Competition. McCammon’s artistry was displayed at the 2007 New York Auto Show.
Video Courtesy of General Motors Corporation, 2007
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