Saturn : 1990s
January 13, 1990: First Saturn retail location site is dedicated in Santa Ana, California.
February 14, 1990: Saturn and General Motors of Canada announce that Saturn vehicles will be sold in Canada through GM of Canada's stand-alone Passport (now Saturn, Saab, Isuzu Truck) retail network beginning in mid-1992.
July 30, 1990: At exactly 10:57 a.m. CDT, General Motors Chairman Roger B. Smith and UAW President Owen Bieber drove a red metallic four door sedan off the final assembly line in Spring Hill. Smith and Bieber were joined by GM Executive Vice President Lloyd E. Reuss and UAW Region 8 Director George H. Smith.
October 25, 1990: First vehicles available at Saturn retailers. All vehicles are sold using the brand’s revolutionary No Hassle, No Haggle strategy.
May 10, 1991: Saturn voluntarily replaces 1,836 cars due to improperly formulated coolant (antifreeze). Due to Saturn's commitment to providing a superior level of customer satisfaction, the company chose to replace rather than repair these vehicles.
October, 1991: Start of sales in Canada through approximately 70 Saturn-Saab-Isuzu retail facilities.
January 3, 1992: Saturn unveils a sporty new wagon that will highlight the automaker's 1993 fall lineup at the Los Angeles Auto Show.
March, 1992: Saturn sells its 100,000th car.
April, 1992: Saturn received MotorWeek/PBS television’s "1992 Driver’s Choice Award for Best Small Car" for the second year in a row. First shipment of Saturn vehicles leaves California port bound for Taiwan.
March, 1993: According to an industry survey, Saturn averages 1,072 new-car sales per retailer in 1992. Honda was second with 654 per dealer.
June 10, 1993: Saturn Corporation announces an operating profit for the month of May 1993 -- the first profitable operating month since it began manufacturing cars in July, 1990.
January, 1994: Saturn announces that it realized an operating profit (before taxes and interest) for calendar year 1993. Operating profits had been reported for the months of May through December, with the exception of July.
June, 1994: 44,000 Saturn owners and their families attend the Saturn Homecoming in Spring Hill. Throughout this weekend and summer, Saturn retailers also held regional Homecoming events attracting over 130,000 customers. In all, 1 of every 6 Saturn customers participated in the Homecoming.
June 1, 1995: Saturn’s 1-millionth vehicle (a Dark Green 1995 SC2 coupe) is produced at the Spring Hill, Tennessee, manufacturing and assembly complex.
January 4, 1996: General Motors announces at the Greater Los Angeles Auto Show that it will produce the EV1 electric vehicle. GM also reveals that the car will be distributed and marketed by Saturn beginning in the fall of 1996. Initial availability will be in the Los Angeles, San Diego, Phoenix and Tucson markets.
February 14, 1998: Saturn, along with its UAW and retail partners, holds the first-annual Saturn National Donor Day, a one-day event aimed at raising awareness and encouraging blood, marrow and blood stem cell, organ and tissue donations.
November 4, 1998: Production of the "world’s first" 3-Door Coupe, the 1999 SC, rolls off the Spring Hill assembly line.
December 22, 1998: The Saturn SL sedan earns the maximum 5-Star ratings for both driver and passenger protection in frontal collision tests conducted by the National Highway Traffic Safety Association (NHTSA). The SL is the first light passenger car to earn double 5-Star ratings in NHTSA’s New Car Assessment Program.
January 2, 1999: Saturn’s two-millionth vehicle (a red 1999 three-door SC2 coupe) is produced at the Spring Hill, Tennessee, manufacturing and assembly complex.
March 31, 1999: The Saturn L-Series sedan and wagon are unveiled to the media at the 1999 New York Auto Show.
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