Riviera Concept Reveal

I was there

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Ed Welburn stands with the Buick Riviera concept

“We said last year the Riviera concept made us realize how small the world was – it’s not East; it’s not West. It’s Buick,” said Ed Welburn, vice president, GM Global Design. “The reaction to the car around the globe proved that to be very much the case.”


Detroit reveal of Riviera Concept. Ed Welburn describes the significance of the Riviera name by reaching back to Bill Mitchell's Riviera in the 1960s.

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North American International Auto Show, 2008
Video Courtesy of General Motors Corporation


The Buick Riviera, a stunning concept car designed to showcase Buick's new global design direction, made its 2008 North American debut at the Buick stand during the North American International Auto Show.

Unveiled at China’s Auto Shanghai 2007, the gull-wing, front-wheel-drive Riviera concept coupe was developed with global design input by the Pan Asia Technical Automotive Center (PATAC), a design and engineering joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC). PATAC is headquartered in Shanghai.




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