Reuss, Lloyd E.
Lloyd E. Reuss became the eighteenth president of General Motors Corporation on August 1, 1990. He was relieved of this post in April 1992 when the board of directors decided that a change in direction was necessary for the corporation. He was succeeded by Jack Smith.
Born September 22, 1936, in Belleville, Illinois, Reuss received a BSME degree from the University of Missouri in 1957, and subsequently served for two years as a first lieutenant in the U.S. Army Corps of Engineers.
Reuss began his General Motors career in August 1957 as an engineer-in-training on GM's Engineering Staff. He moved to Chevrolet Motor Division as an experimental engineer in December 1959.
After holding numerous engineering assignments at Chevrolet, Reuss became chief engineer at Buick in October 1975, and three years later returned to Chevrolet as director of engineering, the post he held until being named general manager of Buick Motor Division in late 1980. With that move, he was elected a vice president of GM. During his tenure as general manager, he conceived of and promoted the idea of building a sporty, two-seater as an image car for Buick. This car would be the Reatta, which designed while he was still with the Buick organization.
In January 1984, Reuss was named executive in charge of the Chevrolet-Pontiac-GM of Canada Group (C-P-C) of General Motors Corporation. When GM formed the Saturn Corporation in January 1985, that activity was added to the C-P-C Group. As head of C-P-C, Reuss was responsible for bringing the soft-top convertible back to the Corvette line-up for the 1986 model year.
From February 1986 until May 1987, Reuss was executive vice president in charge of GM's North American passenger car groups. He became executive vice president of General Motors in charge of North American automotive operations on May 22, 1987. He serving in this capacity when he was promoted to president of the corporation when Bob Stempel was elected chairman of the board.
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