Insignia Revealed!
“We are very proud of the Insignia and decided that an extraordinary car needed an extraordinary entrance. That’s why we choose to drop in at one of London’s most frequented and iconic locations: Tower Bridge just next to the London Assembly,” says Alain Visser, Chief Marketing Officer for GM Europe, who drove the Insignia onto the stage.
Watch the dramatic reveal of the new Opel Insignia the day before its debut at the 2008 British International Motor Show.
Potters Field Park, London
Video Courtesy of General Motors Corporation
On Saturday, July 19, 2008; the 3.2 ton orb “crashed” to earth. A 62 meter-high crane on Sunday lifted the orb out of its massive crater on Potters Field in a mock clean-up mission to pique the curiosity of the public. Monday, the car dramatically fell 45 meters back to earth in six seconds and was caught at the last minute, revealing an intact car never seen before by the public - the Opel Insignia.
The Insignia notch- and hatchback debuted Tuesday, July 22, 2008 at the London Motor Show and hit showrooms starting in November. The Insignia was developed at GM Europe's International Technical Development Center in Rüsselsheim, Germany, which also is home to its production.
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