Greetings from 1967, USSR
Story submitted by Sergey Kozlovskoy - Kiev, Ukraine
First, thank you for this excellent opportunity. My memory often strays back to a summer day in 1967. Then 6 years old, I was taken by my mother to the "Industrial Design in the USA" exhibition put on Kiev. It was an United States Information Agency (USIA) exchange expo. I was struck by the looks of gorgeous, sculptural lines of 1967 Buick Riviera in gold paint. Such an automobile was very unusual in the former Soviet Union.
This event has become one of the brightest days of my childhood, sparked my interest in design and influenced my decision to become an Architect.
My best wishes to GM in its road to recovery Sergey Kozlovskoy, Kiev, Ukraine
The American Exhibits to the U.S.S.R. were the centerpiece of America’s cultural exchange agreement with the Soviet Union, spanning five decades from the late 1950s to the early 1990s. Beginning with the American National Exhibition in Moscow in 1959, the exhibitions showcased American ingenuity in 87 separate showings of 19 exhibitions across 12 time zones of the U.S.S.R. On display were diverse examples of American technology, from graphic arts to agriculture, outdoor recreation to medicine. The exhibits reached scientists, educators, government leaders, industrial managers, intellectuals, artists and the average worker in some 25 different cities -- from the cosmopolitan centers of Moscow, Leningrad and Kiev to the far reaches of Tashkent, Novosibirsk and Vladivostok.
1967 Industrial Design USA exhibition: American business participation was exceptionally strong in this exhibit in which more than 180 U.S. companies were represented. The exhibition drew over 830,000 visitors in Moscow, Kiev, and Leningrad. U.S. businesses provided automobiles, mobile homes, televisions, and hundreds of products for the average American that captivated Soviet audiences.
Pages from the 1967 Industrial Design USA exhibition brochure
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