GM do Brasil Milestones: 2000 - 2008

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Presses at GM do Brasil Mogi das Cruzes Industrial and Commercial Complex, 2008

2000

January  
GMB (GM do Brasil) celebrates its 75th anniversary.
July  
July 20: The Gravataí Industrial Complex is inaugurated.
September  
The Celta is launched and the new sales initiative is introduced – The Celta is the first car available for sale via the Internet.
The Blazer and S-10 gets a face lift.
Launch of Corsa 2001 line (four-door hatch, sedan and wagon).


2001

January  
GM announces the implementation of 4 Vehicle Distribution Centers:
  • Gravataí (Rio Grande do Sul)
  • São Caetano do Sul (São Paulo)
  • Annapolis (Goes)
  • Shape (Pernambuco)
Sabia pickup concept makes debut at North American International Auto Show.
March  
The Tracker SUV is sales leader in its segment.
April  
Launch of the Chevrolet Zafira.
May  
GMB announces a record of 1 million vehicles exported since 1974.
June  
The Safe Kids program is presented to the media.
GM receives "Top Social 2001" award.
Celta reaches sales record via the Internet (75% of total sales - 6,712 – one vehicle every 7 minutes).
September  
The Celta reaches sales record.
October  
GM announces sales with 0% interest for all cars.
100,000 Celtas produced.
GM is the biggest company in Internet sales.
The Omega and Zafira are sales leaders in their segment.
November  
Zafira award Autodata Chevrolet Celta and Tracker are "Best of the Years"
All the GMB plants are ISO 1401 certified.
December  
GMB is award by the GM Shanghai Joint Venture with the "Continuous Improvement" supplier.
GMB is honored with the "Top of Marketing and Export" award.
The Gravatai Complex receives the "Iron Man 2001 Award" from the Rio Grande do Sul Iron Association.


2002

July  
Launch of Celta 5-door with 1.4 liter engine.
August  
Launch of the Chevrolet Meriva.
October  
The Celta reaches 200,000 vehicles produced.
November  
Chevrolet Meriva receives the "Launch" and "Best Vehicle" awards by AutoData magazine. At the same ceremony GM is honored with the "AutoData 2002" Social Responsibility award.
Chevrolet Meriva is honored with the "MPV Design Award" from the Automotive Institute of Engineering in England.
GM is the first automaker in Brazil to include transportation fees in the price.
The Celta is again sales leader of the month – 12,620 vehicles (80% by Internet).
The Astra reaches sales record.


2003

January  
Omega is sales leader of its segment.
The Meriva Concept Team receives the "Chairmans Honor Award."
The Astra sedan is 2002 sales leader.
February  
Meriva is sales leader of its segment.
March  
GM do Brasil begins exporting Merivas to Mexico.
June  
GM do Brasil begins exporting Celta to Argentina.
September  
300,000th Celta comes off the assembly line.
GM starts the production of the Chevrolet Montana at the São José dos Campos Complex.
November  
AC Delco honored with the "Top of Marketing" award.
GMB export reaches almost $1 billion.
December  
Chevrolet Montana is elected "Pick up of the Year."


2004

January  
GMB celebrates its 79th anniversary.
February  
Rick Wagoner, GM President and CEO, during a visit to Brazil, announces an investment of US$ 240 million at the Gravataí Complex.
March  
São José dos Campos Industrial Complex celebrate its 45th anniversary.
Aerial view of São José dos Campos plant

Launch of the Zafira Flexpower 2005.
May  
Chevrolet S-10 and Chevrolet Montana pick-ups are sales leader in its segment.
Launch of Astra Flexpower.
June  
400,000th Celta comes out of the assembly line.
Flexpower models represent 20% of total sales.
June 14: General Motors do Brasil produced the 400,000th Chevrolet Celta Chevrolet; a Lyra Red four-door energy version equipped with air conditioner and 1.4 motor of 85 horse powers at the Gravataí Industrial Automotive Complex (CIAG) in Rio Grande do Sul.
July  
Gravataí Industrial complex celebrates its 3rd anniversary.
Between the two plants, São Caetano do Sul and São José dos Campos, over 1,700 students have graduated from the "Junior Achievement."
September  
Gravataí Industrial complex announces their complex expansion to produce a new car.
November  
Astra Advantage Special series arrives in the market with the best cost benefit.
General Motors Institute makes a donation to AACD (Homeless Children Assistance).
São José dos Campos Complex received an award from Band Vale TV and radio station homage for environmental works in Vale do Paraiba.


2005

January  
General Motors Brazil completes its 80 years in Brazil celebrating all times records since the first year in Brazil – for the first time GM is number one in sales.
Vehicle parade in celebration of GM do Brasil 80th anniversary (in Sao Paulo) 2005

March  
Launch of the new Omega with a V6 alloytec engine
São José dos Campos Plant hosted an Open House to celebrate GM do Brasil 80th anniversary with more than 50,000 visitors in attendance.
May  
May 20: Gravataí Complex celebrates 500,000th "Celta Super."
July  
Gravataí Complex completes 5 years of activities on July 20th with an Open House celebration.
August  
August 14: São Caetano do Sul complex is 75 years old.
São Caetano do Sul complex

The S-10 Rodeio Special series launched.
October  
Launch of the new Vectra.
December  
December 9: 10,000th Vectra produced (launched in the beginning of October0.
600,000TH Celta produced.


2006

January  
392,041 units of cars were sold in 2005.
Classic Flex power was launched.
The S-10 is leader of the segment for the 11th time.
GM completes 81 years in Brasil.
GM Institute donated a Celta to Sorocaba’s Assistance Institute.
Chevrolet has the most complete vehicles line in Brazil.
February  
The Chevrolet Zafira is considered the safest vehicle for children.
General Motors launched Speed control as an accessory for Zafira and Astra.
The Vectra is the leader of the medium vehicles segment with 83.7% of participation.
General Motors registered an increasing of 6% in the competitive North American market.
GM is considered the leader in the taxi segment.
Chevrolet S-10 participates in the World Cross Country Championship for the first time.
February 2: General Motors sells 9 millions cars for first time in 27 years.
March  
General Motors does the Big selling of cars in Campo de Marte in São Paulo.
March 14: Chevrolet increase the SS sport line.
March 15: GM announces 300,000 FlexPower vehicles sold in Brazil.
March 29: Celta New Generation production begins.
April  
GM participates of the biggest "Vintage Cars" in Brazil.
GMB is the only factory that makes an accessories line for each type of car.
April 11: The Celta New Generation is launched.
May  
Chevrolet registered sales record the first 4 months of the year.
GM launches vehicles with the new gold Chevrolet badge in Brazil .
New Vectra surpass 21,000 vehicles sold.
The Chevrolet S-10 is leader in the first quarter of the year (growth of 118% sale records).
GM do Brasil gets the best results on the program Install Kits Chevrolet.
Chevrolet production in Gravataí is 40 vehicles per hour.
The Chevrolet Corsa registered sales record in 2006.
The Prisma is Chevrolet's new model.
Chevrolet launches the 2007 Astra line with sale leadership.
The Chevrolet S-10 maintains leadership in the first semester of 2006.
GM launches the 2007 Classic sedan, a sales champion.
Project Focus is expanded to Rio Grande do Sul.
2 millionth Chevrolet Corsa produced in Brazil.
The Prisma sedan is the first vehicle made 100% by GM engineers.
GM is leader in the taxi segment in Brazil.
The 2007 Chevrolet S-10 Advantage is the best coast benefit of the market.
The 2007 Chevrolet S-10 Advantage is considered the Brazilians preferred pick-up truck.
The new Chevrolet Prisma sedan Econo.Flex 1.4 is launched.
The 700,000th Celta is produced.
The Prism leads the ranking of country rework less rate among the compact sedans.
Technology is the starting point of Chevrolet stand in the 24th São Paulo International Hall of Vehicles.
Chevrolet presents the most complete line of products in the national market.
The Prisma "Y" concept is revealed.
GM do Brazil receive four prizes of the ' 2006 Top Car TV, Publication.
Chevrolet presents the Prism Steel in the X-Treme Motorsports 2006.
The Chevrolet Prisma sedan Econo.Flex 1.4 is elected the "Best National Motor 2007" by Autosporte magazine.
The Chevrolet Prisma is elected the best national car in 2006.
Chevrolet accessories line was a distinction at GM’s 2006 International Hall display in São Paulo.
GM launches new Chevrolet accessories.
May 11: The S-10 and Montana pick-up trucks participates in Faneman 2006.
May 12: Chevrolet participated in Agrishow 2006.
May 16: GM proved to be the only factory that makes an accessory for each type of car at the the 2nd Tuning Salon.
May 16: Promoted a big accessories event in São Paulo for more that 500 Chevrolet dealerships.
May 17: Seen on the news at the 2nd Tuning Salon.
May 19: General Motors launch vehicles with Chevrolet label.
May 24: Champion for 3rd time in the site IBest.
November  
November 28: The Chevrolet Vectra Endurance, of the Bardahl/Chevrolet Endurance Team, is the winner of the proof “Three Hours of Curitiba” in Category II.


2007

GM celebrates its 82nd year in Brazil.
The Chevrolet Blazer and S-10 gain the new Flexpower engine.
GM do Brazil launches the Expression version of the Zafira.
Chevrolet Accessories ends 2006 with growth.
General Motors do Brazil breaks historical record in sales in home market.
GM do Brazil is SP leader for the 7th consecutive year.
February  
General Motors Institute provides donations to support children with cancer group.
March  
March 27: Celta is the new star of Rali speed.
Between all the sold medium hatchbacks vehicles, Astra maintain the hegemony.
The Gravataí Plant celebrates 10 years.
GM do Brasil stimulates ethanol use in United States.
In the 3rd Accessories Show, Chevrolet Astra Effect was elected as "Revelation."
The Prism already surpasses 25,000 vehicles produced at the Gravataí facility.
April  
April 27: The Celta Chevrolet first open with podium in the speed rally.
The Chevrolet S-10 maintains sales leadership in the first term.
GM do Brazil confirms the launch of the Vectra hatchback for the 2007 second semester.
May  
May 21: The Chevrolet Flexpedition reaches Black Gold and ends the expedition first stage.
May 23: The Chevrolet Flexpedition reaches the last frontier from the Gold.
May 27: Vectra Racing gained from Rio Grande do Sul lands the Brazilian Endurance Championship.
May 25: GM does mega sale in the Campo de Marte (Sao Paulo), with the Dealerships Net Chevrolet.
GM launches Chevrolet Astra Advantage Special series with sporting details.
GM do Brasil provides vehicles for the governmental traffic police.
General Motors Institute is ADVB Social TOP 2007.
GM launches the Chevrolet Corsa and Montana pick-up with the 1.4 Econo.Flex.
7 months after its launch, the Prisma launch is the most popular car in Brazil.
GM launches Chevrolet accessories for the Corsa and Montana models with 1.4 Econo.Flex engine.
The GM new car is called the Vectra GT.
July  
July 23: GM Industrial complex in Gravataí (Rio Grande do Sul) completes seven years of activities.
July 25: Chevrolet Celta wins the Gracious Rally.
GM announces $500 millions investment for Argentina and Brazil.
The Vectra 2008 is even more sophisticated.
General Motors launches the Life Manual for owners of Chevrolet cars in Rio Grande do Sul.
GM do Brasil launches new generation of the Chevrolet Omega and the sophisticated Chevrolet Classic leads 1st semester of the year with participation of 57.7% in the sedans economical segment.
General Motors Institute (IGM) spreads the "Enterprising Young Persons" project for Gravataí (Rio Grande do Sul).
The Chevrolet Classic gained a new accessory, hydraulic direction kit.
August  
August 10: GM promotes the Day " I am GM. " at all unities in the Country.
August 27: The Governor Marcelo Miranda starts the 2nd stage of Chevrolet Flexpedition.
August 31: Flexpedition Second stage ends in the western part of the country.
Chevrolet launches energetic drink with GT mark.
The Chevrolet Vectra GT is the new car with sporting design in the GM do Brasil.
September  
September 17: Chevrolet Flexpedition leaves for the last stage of the adventure "From East to West" in Brazil.
September 25: GM announces the House Color ® event in Brasilia (DF).
The Celta Chevrolet is the champion of the White Gold Rally.
GM increases the import of the Chevrolet Tracker for Brazil.
October  
October 3: General Motors announces changes in the Presidency of the GM do Brazil and Mercosul Operations.
Chevrolet presents two versions of the new Vectra GT.
The Chevrolet Omega publicity campaign brings the CD and the sophistication of the 2008 new model.
The Chevrolet S-10 leads the 2007 sales of middle pick-ups in the country.
Chevrolet Power Team leads classification for teams in the Top Nextel Stock Car V8.
November  
November 26: Montana Combo is the new compact van of Chevrolet in Brazil.
GM do Brasil launches the Chevrolet Meriva with the Easytronic system.
November 28th - GM launches Chevrolet Meriva publicity campaign, the first vehicle flex fuel with world automated transmission.
November 30th - Chevrolet participates in the X-Treme Motorsports.
GM do Brasil's One Day Without Meat campaign wins the National Public Opinion award.
GMB launces To See and To Love Brazil through the Chevrolet window.
GM do Brasil conquers two prizes in 2007 : Autodates publication: S-10 pick up, in the category "Light Commercial Vehicle" and Ray G. Young (GMB past president) gained in the category "Personality of the Year."


2008

The Chevrolet S-10 is leader for the 13th time.
January 16: Carol Castro is the new star of the Chevrolet campaign in Rio de Janeiro.
April: Joinville factory.



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