GM Style 2008: A Triple Threat
It's fashion meeting fun when Kevan Hall's designs combine with the Chevy Beat concept, Chevy Volt concept and Saturn SKY Red Line at GM Style 2008.
Listen to remarks by Fashion Designer Kevan Hall, GM Director of Entertainment Dino Bernacchi, GM Lead Creative Designer Chris Webb and GM Global Design Vice President Ed Welburn.
Detroit, January 12, 2008
Video Courtesy of General Motors Corporation
General Motors' GM Style 2008 is a car studded music and fashion gala that kicked-off the 2008 North American International Auto Show. Similar to last year's inaugural GM Style event, the invitation-only affair featured the world debut of GM global concept and production cars, as well as favorites revealed during 2007. All the GM Style showcase vehicles will be introduced - fashion runway style - to live music. The event was held in Detroit on Saturday, January 12, 2008 in a football field-size, climate-controlled pavilion/tent on the Detroit River, just east of GM's Renaissance Center Global Headquarters.