First Women's Retail Initiative
GM was the first automotive manufacturer to establish a Women’s Retail Initiative in 2001. The General Motors Women's Retail Initiative is dedicated to increasing the female presence in the automotive industry by attracting women into GM retail organizations as dealer operators, general managers and employees and making the dealership environment attractive to female customers and employees.
General Motors Women's Retail Initiative is structured to provide industry leading training opportunities for qualified female dealer candidates. The program is designed to train and develop these candidates to become future General Motors dealers and to provide support to further ensure their success once they become General Motors dealers.
Coordinated through General Motors Dealer Development, the Women's Retail Initiative is supported by various GM stakeholders including GM Motors Holding and the General Motors Field Sales Organization. The program focuses on candidate selection and training, the location of dealership opportunities for female candidates, financing options, and the retention of female owned dealerships.
To Learn More: Women's Retail Initiative