First Minority Dealer Program
GM was the first automotive company to establish a Minority Dealer Program in 1972—it is the first and longest running program of its kind in the industry. GM’s Minority Dealer Development Program is a key component of GM’s diversity marketing strategy. There is a dedicated GM staff that works toward the goal of increasing the minority presence within the GM dealer body. In 2006, GM minority dealers achieved:
• 226,870 new vehicle sales • $12.6 billion in revenue • Employed 18,486 people
For more information go to: General Motors Dealer Development: Key Points and Messages
Tag Cloud
1897-1909 Creation 1910-1930 Acceleration 1931-1958 Emotion 1959-1981 Revolution 1982-1999 Globalization 2000-Future Transformation AC Spark Plug Advertising & Marketing Alternative Fuels Alternative Propulsion Anniversaries Autoshows Behind the Scenes Beyond North America Brands & Products Buick Cadillac Celebrities Chevrolet Competitions Concept Vehicles Corporate Responsibility DELCO DELCO Electronics Dealers & Distributors Design Design Centers Detroit Diesel Diversity Electromotive Electronics Emblems & Logos Employees Energy Conservation Engineering Enthusiasts Environment & Energy Eras Executives Finance Firsts Fisher Body Former Divisions Frigidaire GMAC GMC GMOO - GM Overseas Operations HUMMER Headquarters Holden Hughes Electronics I was there... Innovation & Technology Innovators Joint Ventures LaSalle Manufacturing Mergers & Acquisitions Methods & Techniques Motorama Oakland Oldsmobile Opel Operating Units Parade of Progress People Places Plants Pollution Control Pontiac Powertrain Proving Grounds Racing Saab Safety Sales & Service Saturn Shows & Events Technical Centers The Business Trends Vauxhall World's Fairs