1958, the Golden Milestone

Media


Cover of the "Our 50th Year: Some Highlights of General Motors Golden Milestone 1908-1958" booklet, 1958


Media


Cover of the GM "The 50th Anniversary Show" 1958 lp from November 17, 1957 broadcast

From October of 1957 until its actual birth date on September 16, 1958, General Motors celebrated its 50th year of existence in grand fashion. A full page newspaper ad in October 1957 announced the beginning of this celebration and over the course of the next year, it included a two-hour television program seen by an estimated 60 million viewers, a number of plant open houses, many Salute to GM community events, the Golden Milestone employee letter writing campaign and the grand 50th anniversary celebration thrown in GM's birthplace, Flint, Michigan.

General Motors published a pamphlet to commemorate the occasion. This pamphlet depicted some of the highlights of the Golden Milestone celebration.

Click here to view the entire pamphlet.

Cover of the "GM Fiftieth Anniversary: 50 Years Ago 1908-1958" booklet, 1958




This booklet provides an overview of the difference in automobile manufacturing and American life between 1908 and 1958.

Click here to view the entire pamphlet.








Cover of the "Story of General Motors: From the Progress of the Past... The Promise of the Future" booklet, 1957



This booklet describes the first 50 years of General Motor's history. It covers the major milestones in a detailed timeline from 1892-1958.


Click here to view the entire pamphlet.


















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