1924, "A Car for Every Purse and Purpose"/zh
1924 年，“不同的钱包、不同的目标、不同的车型”
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Date
1926
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Unknown
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Date
1926
Location
Unknown
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Date
1926
Location
Unknown
Media
Date
1926
Location
Unknown
Media
Date
1926
Location
Unknown
斯隆在 1924 年的股东年度报告中阐述了他那著名的“不同的钱包、不同的目标、不同的车型”的市场细分战略。斯隆根据价格范围对美国汽车市场进行了细分。每个 通用汽车品牌的产品都针对一个细分市场：雪佛兰针对低端市场，凯迪拉克则瞄准高端市场。
由于竞争对手福特汽车公司坚持在单一市场中提供单一车型（低端的 T 型车），通用汽车很快超过福特成为美国市场上的销售冠军。
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