1908, GM Creates a New Oldsmobile from Buick Parts and Engineering
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Durant’s answer to Oldsmobile’s woes was to incorporate Buick engine technology and stretch the Buick body to make it a completely different car in the customer’s eye, the industry’s first example of using common components and engineering to create distinctive vehicle models. The Model 20 went into production in a matter of months and Oldsmobile was again profitable within a year.
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